Brand price and markdown headlines
Quarterly headline figures for 84 consumer brands at US online retailers, from apparel and footwear to tools, appliances and pet: the average listed price and how it changed on a year earlier, and what share of each brand was marked down. The latest figures cover Q2 2026 against Q2 2025.
Q2 2026 vs Q2 2025. Version 2026-Q2.1; methodology Ticker Analytics brand series v2026-09. Published 26 September 2026, last updated 1 October 2026. Next update January 2027.
Apparel and footwear
| Brand | Avg listed price | Change | Marked down | A year earlier |
|---|---|---|---|---|
| Adidas | $70 | +4% | 29% | 32% |
| ASICS | $99 | +1% | 25% | 26% |
| Birkenstock | $136 | 0% | 8% | 6% |
| Brunello Cucinelli | $2,629 | +6% | 6% | 7% |
| Burberry | $1,005 | -1% | 9% | 14% |
| Calvin Klein | $104 | n/c | 62% | 67% |
| Carter's | $16.57 | +4% | 64% | 62% |
| Champion | $39 | -4% | 75% | 39% |
| Clarks | $79 | -8% | 69% | 79% |
| Columbia | $61 | +1% | 37% | 38% |
| Converse | $60 | -5% | 19% | 36% |
| Crocs | $47 | +4% | 25% | 40% |
| Free People | $101 | +11% | 23% | 24% |
| Hoka | $143 | +2% | 14% | 10% |
| Levi's | $68 | -4% | 47% | 52% |
| Michael Kors | $452 | 0% | 45% | 44% |
| Moncler | $1,297 | +4% | 0% | 1% |
| New Balance | $90 | +3% | 16% | 22% |
| Nike | $70 | -1% | 38% | 25% |
| Nine West | $49 | -8% | 80% | 75% |
| On | $132 | -1% | 22% | 11% |
| Polo Ralph Lauren | $194 | +21% | 22% | 28% |
| Puma | $72 | +8% | 42% | 40% |
| Ralph Lauren | $565 | +16% | 23% | 25% |
| Reebok | $84 | +13% | 38% | 42% |
| Skechers | $66 | +6% | 37% | 58% |
| Steve Madden | $82 | +4% | 46% | 46% |
| The Children's Place | $15.36 | +1% | 82% | 94% |
| The North Face | $127 | +9% | 19% | 24% |
| Timberland | $130 | +13% | 18% | 34% |
| Tommy Hilfiger | $64 | +5% | 75% | 77% |
| UGG | $114 | +1% | 16% | 21% |
| Under Armour | $56 | +1% | 36% | 35% |
| Vans | $66 | +2% | 22% | 33% |
Accessories and jewelry
| Brand | Avg listed price | Change | Marked down | A year earlier |
|---|---|---|---|---|
| Balenciaga | $1,558 | +11% | 12% | 12% |
| Bottega Veneta | $2,297 | +8% | 2% | 3% |
| Coach | $271 | -5% | 17% | 20% |
| Fendi | $1,858 | +28% | 2% | 2% |
| Ferragamo | $1,282 | +8% | 4% | 5% |
| Gucci | $1,266 | 0% | 1% | 2% |
| Kate Spade | $140 | -10% | 36% | 28% |
| Loewe | $1,509 | +15% | 10% | 8% |
| Pandora | $113 | -26% | 13% | 10% |
| Prada | $2,267 | +9% | 0% | 0% |
| Ray-Ban | $207 | +6% | 14% | 14% |
| Saint Laurent | $1,629 | +7% | 2% | 2% |
Home improvement and tools
| Brand | Avg listed price | Change | Marked down | A year earlier |
|---|---|---|---|---|
| Amerock | $36 | +17% | 1% | 1% |
| Delta Faucet | $341 | +19% | 1% | 2% |
| DEWALT | $206 | +5% | 17% | 11% |
| Hillman | $21 | n/c | 22% | 7% |
| James Martin Furniture | $3,556 | +18% | 0% | 0% |
| JELD-WEN | $1,137 | +17% | 46% | 70% |
| Kohler | $619 | +25% | 3% | 3% |
| Masonite | $899 | +4% | 22% | 0% |
| Milwaukee | $354 | +16% | 24% | 14% |
| MMI Door | $1,570 | -8% | 40% | 35% |
| Moen | $233 | -2% | 2% | 3% |
| Prime-Line | $16.83 | +13% | 5% | 5% |
Home, furniture and kitchen
| Brand | Avg listed price | Change | Marked down | A year earlier |
|---|---|---|---|---|
| Closetmaid | $133 | -4% | 2% | 2% |
| Harper & Bright Designs | $439 | +1% | 86% | 81% |
| Mohawk | $82 | -14% | 18% | 13% |
| Noble House | $423 | +5% | 62% | 29% |
| Rubbermaid | $110 | +5% | 6% | 4% |
Home appliances
| Brand | Avg listed price | Change | Marked down | A year earlier |
|---|---|---|---|---|
| Frigidaire | $890 | +13% | 59% | 47% |
| KitchenAid | $2,187 | -10% | 57% | 48% |
| LG | $1,329 | +17% | 65% | 53% |
| Samsung | $1,399 | +17% | 68% | 71% |
| Whirlpool | $970 | +16% | 62% | 42% |
Garden and outdoor
| Brand | Avg listed price | Change | Marked down | A year earlier |
|---|---|---|---|---|
| Arden Companies | $58 | +5% | 0% | 4% |
| Barrette Outdoor Living | $157 | -2% | 1% | 1% |
| Bonnie Plants | $9.61 | +10% | 1% | 0% |
| Evergreen | $160 | +24% | 0% | 21% |
| Ferry Morse | $3.71 | n/c | 0% | 0% |
| Orbit | $15.57 | +1% | 13% | 8% |
| Weber | $358 | +2% | 27% | 9% |
| YETI | $90 | -24% | 29% | 19% |
Pet
| Brand | Avg listed price | Change | Marked down | A year earlier |
|---|---|---|---|---|
| Blue Buffalo | $37 | +6% | 65% | 79% |
| Fancy Feast | $18.82 | +23% | 59% | 47% |
| Hill's | $58 | +7% | 45% | 54% |
| Kaytee | $23 | +16% | 52% | 68% |
| Merrick Pet | $42 | +15% | 49% | 61% |
| Purina Pro Plan | $50 | +16% | 51% | 64% |
| Tiki Pets | $24 | +20% | 33% | 58% |
| Zoo Med | $30 | n/c | 35% | 39% |
How the figures are measured
- Average listed price is the average price shown for the brand's in-stock items across Data Purl's covered US online retailers, over the quarter. It is an average across the items listed, so it moves when the range changes as well as when prices change; where the range changed too much for a like-for-like reading, the change is not shown.
- Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
- Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.
Definitions used here
- SKU: each size or variant of a product, counted as the average number listed each day of the quarter.
- In stock: available to buy on the day it was observed.
- Average listed price: a simple average of selling prices across in-stock SKUs, not weighted by sales.
- Marked down: selling below the retailer's own full (before-markdown) price, worked out from the observed prices rather than from a sale badge.
- Brand: resolved to its owner. Brand-to-owner links are dated, so each week counts toward whoever owned the brand that week.
- Gaps: a missed retailer-week is filled from that retailer's last good week and flagged.
- Revisions: the Ticker Analytics history is rebuilt every week; if a refresh changes figures already published, the release says so in its revision note.
Department and category monthly series are in the Shelf Indices. Definitions are on the methodology page.
Coverage
- Retailers: 116 US online retailers in Q2 2026 (119 in Q2 2025). Mostly apparel, footwear and accessories retailers: department stores, specialty and brand stores, athletic and sporting goods, luxury, fast fashion, off-price (Nordstrom Rack, TJ Maxx) and online fashion marketplaces such as Farfetch, Net-a-Porter, Shopbop and Zappos. Home, tools, appliance and pet brands are measured at the panel's home and pet retailers: The Home Depot, Lowe's, Ace Hardware, Williams Sonoma, Chewy, Petco and PetSmart.
- Own sites: a brand owner's own website is included where Data Purl covers it, for example nike.com for Nike. That applies to 31 of the 84 brands; each brand page says whether it does.
- Not included: Amazon, Walmart, Costco and Wayfair (not in the current US panel), physical stores, and checkout-only, code or loyalty prices.
- Panel changes: no retailers joined between Q2 2025 and Q2 2026; Ashley Furniture, Forever 21 and Pet Supplies Plus left the panel. Each figure averages whichever covered retailers list the brand in that quarter, so a retailer joining or leaving can move it; where the range changed too much, the price change is shown as not comparable.
The full list of covered retailers is on retailers covered.
Versions and revisions
Version 2026-Q2.1; methodology Ticker Analytics brand series v2026-09. Published 26 September 2026, last updated 1 October 2026. Next update January 2027. Figures are refreshed once a quarter, one quarter in arrears. The underlying Ticker Analytics history is rebuilt every week; if a refresh changes figures already published, the release says so. See revisions and restatements.
Validation
Every product-week passes automated screens before publication: it must be seen on at least four days in the week, with a price, a category and no implausible discount. A retailer-week counts as a gap when the retailer returns no data or fewer than a quarter of its usual SKUs; gaps are filled from the last good week and flagged. Collection success, quality screens and classification checks are on how Data Purl validates its data, with a worked example of a retailer page beside its record on what we capture.
Need a brand by retailer, category and week?
These are quarterly headlines. The full dataset tracks every brand weekly, by retailer and category, with brands resolved to their owners and listed owners mapped to tickers.