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Brand headlines · Pet · United States · Q2 2026

Zoo Med prices and markdowns

In Q2 2026, the average listed price of Zoo Med items at covered US online retailers was $30, and 35% of in-stock Zoo Med SKUs were marked down, down from 39% a year earlier.

$30
Average listed price, Q2 2026
n/c
Not comparable this quarter: the range of items listed changed too much for a like-for-like reading.
35%
In-stock SKUs marked down, Q2 2026
39%
Marked down, Q2 2025

How it is measured

  • Average listed price is the average price shown for the brand's in-stock items across Data Purl's covered US online retailers, over the quarter. It is an average across the items listed, so it moves when the range changes as well as when prices change; where the range changed too much for a like-for-like reading, the change is not shown.
  • Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
  • Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.

Coverage. Data Purl's covered US online retailers (116 in Q2 2026). Zoo Med's own site is not in the panel, so these are figures at other retailers. Retailer types, exclusions and panel changes are on the brand headlines page.

Version 2026-Q2.1; methodology Ticker Analytics brand series v2026-09. Published 26 September 2026, last updated 1 October 2026. Next update January 2027.

Questions

Is Zoo Med discounting more?

No, less: in Q2 2026, 35% of in-stock Zoo Med SKUs at covered US online retailers were marked down, down from 39% in Q2 2025.

Has Zoo Med raised prices?

Not comparable this quarter: the average listed price of Zoo Med items was $30 in Q2 2026, but the range of items listed changed too much for a like-for-like reading against Q2 2025.

How to cite

Data Purl, "Zoo Med prices and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/zoo-med

Published by Data Purl for information only. Not investment advice.

Other pet brands

Blue BuffaloFancy FeastHill'sKayteeMerrick PetPurina Pro PlanTiki Pets

See Zoo Med by retailer, category and week

These are quarterly headlines. The full dataset tracks Zoo Med weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.

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