eCommerce data for venture capital investing in consumer brands
Data Purl helps venture capital investors in consumer brands see how emerging brands are actually performing on the shelf:
- Which retailers are picking them up.
- Whether they hold full price.
- How quickly their range grows.
- How they are priced against established competitors.
- One view for sourcing, diligence and monitoring after investment.
What teams use it for
Sourcing
Spot brands gaining retail distribution and range breadth across categories, before the growth shows up in funding announcements.
Diligence
Check a founder's claims on distribution, pricing and promotional discipline against what is visible on retailer websites.
Portfolio monitoring
Track portfolio brands and their competitors weekly: new retail doors online, price moves and discounting.
What you get
- Brand-level extracts across retailers, categories and countries
- Competitive benchmarks against established brands in the same categories
- Distribution and newness tracking over time
- Delivery as files or through the portal
Guides
Commercial due diligence with eCommerce data
What eCommerce data helps private equity, M&A bankers and consultants with commercial due diligence on a consumer brand?
Read moreMapping a brand's distribution across retailers
How can you see every retailer that carries a brand, and how that distribution is changing?
Read moreMonitoring portfolio companies and competitors after the deal
How can private equity firms monitor a portfolio company's competitive position between board meetings?
Read moreTracking product launches and newness
How can you measure how successful a brand's new product launches are?
Read moreHow to choose an eCommerce pricing and assortment data provider
What should investors and consultants check when choosing an eCommerce pricing and assortment data provider?
Read moreBuild vs buy: scraping retail pricing data yourself
Should we build our own retailer scraper or buy eCommerce pricing data?
Read moreTwo ways to get the data
Analytics portal
For analysts who want answers fast. Explore sector, company, brand and retailer analytics, and download scoped extracts for project work.
- Start free on historical data with limited downloads
- Subscribe for ongoing access, or buy download credits per project
Full dataset
For quantitative, data science and research teams who want every record in their own environment: the complete SKU-level history, refreshed weekly.
- Delivered by Snowflake share or Amazon S3
- Scoped with a founder to your coverage and use case
Just need a one-off cut for a project? Scope a custom extract curated and researched, with the row count, price and a free sample first.
Common questions
Are small and emerging brands covered?
Every brand listed at a covered retailer is tracked, including small and private brands, so emerging brands are visible as soon as covered retailers list them.
See the data for your coverage
Start free in the analytics portal, or talk to the founders about the full dataset delivered to Snowflake or S3.