Data Purl
  • Platform
  • Solutions
  • Coverage
  • Custom data
  • Research
  • Methodology
Client loginTalk to the foundersStart free
  • Platform
  • Solutions
  • Coverage
  • Custom data
  • Research
  • Methodology
  • Start free
  • Talk to the founders
  • Client login
Data Purl

Shelf to Signal

Weekly SKU-level price, discount, availability and assortment data from 400+ retailers, with every brand resolved to its owner, public or private, and 1,900+ listed companies mapped to tickers. Built for investors, private equity and consultants.

Start freeTalk to the founders
1,900+

public companies mapped to brands

4,000

standardized product categories

400+

retailers tracked globally

Comprehensive insights from 100m+ SKUs tracked weekly across the US, Europe and Asia

Product availability
Track when products sell out at full price vs when deeper discounting is required to stimulate demand.
Pricing & discounting
See when prices hold and when promotions are deployed across product categories and seasons.
Category intelligence
Identify when product mix shifts and when channels are prioritized across brands and retailers.
Brand-to-owner mapping
Brands resolved to owners, public and private, with 1,900+ listed companies mapped point-in-time to explain variance in revenue models.
Market Coverage

Comprehensive market coverage across industries

From retail giants to emerging brands, we track eCommerce performance across sectors and countries.

Apparel and Footwear

Track apparel, footwear, and luxury goods across 200+ retailers. Monitor seasonal assortment shifts, velocity, price/in-stock dynamics, and promotional intensity.

NikeZaraH&MAdidasLVMH

Home & Living

Coverage of appliances, furniture, décor, and DIY across top generalist and specialty retailers.

AppliancesFurnitureDIY

Consumer Goods

CPG, grocery, pet and every day essentials, tracked down to the SKU level.

GroceryPetHousehold

Global Market Reach

100m+ SKUs tracked weekly across three major regions. Clean brand + retailer mapping enables faster signal extraction and cross-region comparisons.

S3SnowflakeAPICustom Analytics
Data Products

eCommerce 2.0 Data Suite

eCommerce 2.0 is our new suite of global pricing & promotion data products created from applying extensive mapping, tagging and data transformations to web data

Why to buy:

  • •Ease of buying - Compliance friendly (publicly available data collection)
  • •Depth - 100m+ SKUs tracked weekly, with history back to 2013
  • •Breadth - 400+ retailers across the US, Europe and Asia, refreshed weekly
  • •Ease of use - one standard category tree of about 4,000 categories, with point-in-time ticker mapping
SKU-levelPoint-in-timeMapped tickersRegional splitsPromo intelligence
Talk to the founders

CALENDAR QUARTER SIGNAL

Illustrative backtest: Data Purl proprietary signal (lead indicator) vs reported gross margin YoY net bps. Past performance is not indicative of future results.

eCommerce Data Feeds

Granular SKU, pricing, promo & availability for 1,900+ mapped tickers.

  • SKU & price history
  • S3 / Snowflake / API
  • Global cadence
  • Point-in-time keys

Ticker Analytics

Aggregated metrics & backtests for 400 covered tickers.

  • Brand linkage
  • Discounting trends
  • Correlation-ready
  • Historical depth

Sector Analytics

Category composites, pricing & promo intensity indicators.

  • Category rollups
  • In-stock dynamics
  • Regional splits
  • Trend detection

Third Party Platforms

Delivery via Maiden Century, Arb Insights, Quanted & more.

  • Dashboards & reports
  • Workflow integration
  • Custom SLAs
  • Portfolio alignment

We serve a variety of investment research styles

Purpose-built datasets and analytics to meet the needs of Fundamental, Quant, Macro, and Private Markets teams.

Fundamental
Build conviction faster with clean ground truths.
  • Validate management narrative and track ongoing issues
  • Model KPIs such as margins and inventory
  • Explain variance in revenue models
Quant
Signals engineered for robustness and scale.
  • 400 tickers with ready-to-use aggregations
  • Backtests for margin and inventory modeling
  • Identify new trends across categories
Macro
Granular pricing to track themes and inflation.
  • Category-level inflation proxies
  • Regional and cross-site splits
  • Time-series stability and coverage
Private Equity & Consulting
Faster diligence and value creation insights.
  • Multi-year retrospectives by brand or category
  • Competitive benchmarks and share-of-shelf
  • Flexible integration & delivery options

Trusted by leading financial institutions

Teams across public and private markets rely on Data Purl to accelerate research and sharpen conviction.

“We spend a ton of time to get a similar R², this gives us that time back.”
PM
L/S Consumer PM
EMEA
“We use Data Purl as they have the best apparel dataset on the market.”
DS
Data Sourcer
New York
“This is exactly the format of data we need.”
AN
Data Analyst
New York

Compliance & Ethics

Our commitment to upholding privacy and ethical data practices drives our data harvesting policy.

Serving investors since 2018

100+ compliance processes approved

100m+ SKUs tracked weekly

covering 400+ retailers with history back to 2013

Strong compliance focused

data collection and processing approaches

Inside the analytics portal

Follow your coverage, explore any company or category, and scope extracts, without writing a query.

Data Purl portal watchlist: tickers grouped into sections with discount breadth and average list price, year-on-year change, acceleration and five-year range
Watchlist. Your coverage in one table: levels, year-on-year change, acceleration and five-year range for every ticker slice, with the week's biggest movers flagged.
Data Purl portal Ticker Explorer: discount breadth, average discount, aggregate discount and average price for one listed company, 2026 against 2025 and 2024
Ticker Explorer. Any covered company's markdowns, discounts and prices, calendar-aligned against prior years and filterable by brand, retailer, region, channel, category and season.
Data Purl portal Sector Explorer: a category's price and discount metrics decomposed into same-SKU, mix and new entrants, with market tier breakdowns
Sector Explorer. Any category, decomposed: same-SKU price moves, shelf mix and new entrants, against a five-year band and split by market tier.
See the full portal tour

Latest research

Between the Receipts: retail headlines tested against the shelf.

Complicates

The plus-size pullback: what the size data shows

+3.7ptplus-size share change at value retailers

Snapshot

Inflation in the shelf: hard goods up, apparel down

+20%jewelry

Confirms

Motor oil: the supply squeeze is on the sticker

+10%matched-SKU motor oil price index, May to August 2026

All research

Two ways to get the data

Analytics portal

For analysts who want answers fast. Explore sector, company, brand and retailer analytics, and download scoped extracts for project work.

  • Start free on historical data with limited downloads
  • Subscribe for ongoing access, or buy download credits per project
Start free

Full dataset

For quantitative, data science and research teams who want every record in their own environment: the complete SKU-level history, refreshed weekly.

  • Delivered by Snowflake share or Amazon S3
  • Scoped with a founder to your coverage and use case
Talk to the founders

Just need a one-off cut for a project? Scope a custom extract curated and researched, with the row count, price and a free sample first.

Explore Data Purl

How teams use eCommerce data, what we cover by sector, and how every metric is defined.

Who it is for
  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital
Coverage by sector
  • Apparel
  • Footwear
  • Luxury
  • Pet
  • Home improvement
  • Home furnishings
  • US grocery
Guides
  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through

Stay informed with market insights

Get the latest eCommerce data trends, research findings, and investment insights delivered to your inbox monthly.

Data Purl

Data Purl turns public retailer websites into investment-grade data: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

Product

  • Platform
  • Coverage
  • Retailers
  • Custom data
  • Methodology
  • Compliance

Solutions

  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital

Use cases

  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through
  • Holiday promotions
  • Private label
  • Assortment cuts
  • Earnings previews
  • Product launches

Resources

  • Research
  • Use cases
  • Glossary
  • FAQ
  • About
  • Start free
  • Talk to the founders
400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509.