Data Purl
  • Platform
    • Coverage400+ retailers across the US, UK, Europe and Asia, history back to 2013
    • Shelf IndicesFree monthly price and discount indices by category and country
    • Brand headlinesQuarterly prices and markdowns for 84 consumer brands
    • Custom dataResearched extracts scoped to your sectors, brands and dates
    • MethodologyHow we collect, classify and map brands to 1,900+ listed companies
    • ValidationCollection success, quality screens and backtests
    • Not sure what you need?Talk to the founders
  • Solutions
  • Pricing
    • ResearchFindings tested against the shelf, and brand studies
    • BlogWhat the online shelf showed this month
    • GlossaryDefinitions of retail and alternative-data measures
Client loginStart free
  • Platform
    • Coverage400+ retailers, history back to 2013
    • Shelf IndicesFree monthly price and discount indices
    • Brand headlinesQuarterly prices for 84 consumer brands
    • Custom dataExtracts scoped to your sectors and dates
    • How we build it
      MethodologyHow we collect, classify and map brands
    • ValidationQuality screens and backtests
  • Solutions
  • Pricing
    • Research
    • Blog
    • Glossary
Not sure what you need?Talk to the foundersClient login
  1. Home
  2. /Coverage
  3. /Footwear
Sector coverage

Footwear pricing, markdown and assortment data

Data Purl tracks footwear weekly at SKU level across brand websites and athletic, specialty, department-store and off-price retailers. Because each brand is resolved to its owner, a brand's full online footprint can be followed in one view: its own site, every wholesale partner, and where its product ends up at off-price.

What is tracked

  • Full and selling prices, markdowns and availability by size
  • Launches and newness by franchise and category (running, lifestyle, basketball, outdoor)
  • Assortment breadth at each wholesale partner and on the brand's own site
  • Movement of product from full-price to off-price retailers

Questions it answers

  • Is a brand shifting its assortment from lifestyle to performance categories?
  • Are wholesale partners discounting a brand more heavily than its own site?
  • Is product leaking into off-price channels ahead of a reporting period?
  • How quickly are new launches selling out at full price?

Key metrics

  • Assortment count: The number of distinct products a brand or retailer has live for sale at a point in time.
  • DTC vs wholesale mix: How a brand's online assortment and pricing split between its own direct-to-consumer site and its wholesale retail partners.
  • Channel leakage: Products moving from premium retailers to off-price retailers, a signal of excess inventory and brand-positioning risk.
  • Full-price availability: The share of a brand's products that are both in stock and selling at full price, a proxy for clean, healthy demand.

Guides

Mapping a brand's distribution across retailers

How can you see every retailer that carries a brand, and how that distribution is changing?

Read more

Tracking product launches and newness

How can you measure how successful a brand's new product launches are?

Read more

Tracking a company's pricing power with eCommerce data

How can investors measure whether a consumer brand has pricing power before it reports?

Read more

Used by

Public market investorsPrivate equityConsultants

Check footwear coverage for your names

Send us the brands, retailers or companies you follow and we will confirm exactly what is covered and from when.

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Data Purl

Data Purl is an eCommerce pricing and assortment data provider that follows every brand across the retailers that sell it: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, compared like for like, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

Product

  • Platform
  • Coverage
  • Retailers
  • Custom data
  • Methodology
  • Compliance
  • Validation
  • vs AI web scraping
  • Choosing a data provider

Solutions

  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital

Use cases

  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through
  • Holiday promotions
  • Private label
  • Assortment cuts
  • Earnings previews
  • Product launches
  • Choosing a data provider
  • Build vs buy

Resources

  • Plans and pricing
  • Research
  • Blog
  • Shelf Indices
  • Brand headlines
  • Use cases
  • Glossary
  • FAQ
  • About
  • Privacy policy
  • Terms of use
  • Start free
  • Talk to the founders
400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509. Registered office: Basement, 52 Cleveland Square, London W2 6DB. Contact: support@data-purl.com.