eCommerce data for consumer due diligence and retail strategy projects
For consumer due diligence and retail strategy projects, Data Purl gives consultants SKU-level pricing, promotion, assortment and distribution data across 400+ retailers:
- Standardized: every product in one category tree, every brand resolved to its owner.
- Faster projects: removes weeks of data cleaning.
- Cross-retailer from day one: the same brand and category compared like for like at every retailer.
What teams use it for
Commercial due diligence
Price positioning, promotional intensity and distribution footprint for targets and competitors, with multi-year history.
Pricing and assortment strategy
Price architecture by tier, range gaps against competitors, and newness across categories and retailers.
Market sizing support
Counts of brands, products and price points by category and retailer, as an input alongside sales-based sources.
What you get
- Project-scoped extracts at product or SKU level
- One standardized category tree across all retailers
- Brands resolved to owners, including sub-brands and licensed lines
- Delivery as files, through the portal or into Snowflake
Guides
Using markdowns as an early inventory and gross-margin signal
How do you spot excess inventory at a retailer or brand before it shows in reported results?
Read moreCommercial due diligence with eCommerce data
What eCommerce data helps private equity, M&A bankers and consultants with commercial due diligence on a consumer brand?
Read moreMapping a brand's distribution across retailers
How can you see every retailer that carries a brand, and how that distribution is changing?
Read moreMeasuring category inflation from online prices
How can you measure inflation for a specific product category when official statistics are too broad?
Read moreMonitoring portfolio companies and competitors after the deal
How can private equity firms monitor a portfolio company's competitive position between board meetings?
Read moreMeasuring tariff price pass-through with online shelf prices
How can investors tell whether companies are passing tariffs on to consumers?
Read moreTracking holiday and event promotions year on year
How do you measure whether retailers are more promotional this holiday season than last year?
Read moreTracking private label share and price gaps
How can you track whether private label is gaining ground on branded products?
Read moreDetecting assortment cuts and SKU rationalization
How can you tell if a brand or retailer is cutting its product range?
Read moreTracking product launches and newness
How can you measure how successful a brand's new product launches are?
Read moreHow to choose an eCommerce pricing and assortment data provider
What should investors and consultants check when choosing an eCommerce pricing and assortment data provider?
Read moreBuild vs buy: scraping retail pricing data yourself
Should we build our own retailer scraper or buy eCommerce pricing data?
Read moreTwo ways to get the data
Analytics portal
For analysts who want answers fast. Explore sector, company, brand and retailer analytics, and download scoped extracts for project work.
- Start free on historical data with limited downloads
- Subscribe for ongoing access, or buy download credits per project
Full dataset
For quantitative, data science and research teams who want every record in their own environment: the complete SKU-level history, refreshed weekly.
- Delivered by Snowflake share or Amazon S3
- Scoped with a founder to your coverage and use case
Just need a one-off cut for a project? Scope a custom extract curated and researched, with the row count, price and a free sample first.
Common questions
How quickly can we get data for a project?
Extracts are scoped by brand, retailer, category, country and date range, with the size estimated up front, so standard scopes can be delivered quickly.
Is the data compliant to use with clients?
Data Purl collects only publicly available information from retailer and brand websites, and no personal data, and has been through more than 100 client compliance reviews. Our compliance page explains the collection policy.
See the data for your coverage
Start free in the analytics portal, or talk to the founders about the full dataset delivered to Snowflake or S3.