eCommerce data for investment banking M&A and strategy teams
Data Purl gives investment banking M&A and strategy teams an independent, data-backed view of consumer brands and retailers, over several years:
- Where a brand is sold, and how its distribution is changing.
- How it is priced against competitors, and how often it discounts.
- How its range has changed.
- One footprint: brands resolved to their owners, so a target's presence across 400+ retailers is assessed in one place.
What teams use it for
Origination and pitch preparation
Identify brands gaining distribution and holding full price, and support a pitch with evidence on positioning and momentum that is not in the target's own materials.
Buy-side and sell-side diligence
Benchmark a target against its competitive set on price architecture, promotional reliance, distribution footprint and range health.
Portfolio and ownership mapping
Brand-to-owner and licensing records show which companies own and license which brands, with dates, across consumer categories.
What you get
- Project-scoped extracts by brand, retailer, category, country and date range
- Multi-year retrospectives for a target and its competitors
- Distribution footprint and online share of shelf by retailer
- Delivery as files, through the portal or into Snowflake
Guides
Commercial due diligence with eCommerce data
What eCommerce data helps private equity, M&A bankers and consultants with commercial due diligence on a consumer brand?
Read moreMapping a brand's distribution across retailers
How can you see every retailer that carries a brand, and how that distribution is changing?
Read moreHow to choose an eCommerce pricing and assortment data provider
What should investors and consultants check when choosing an eCommerce pricing and assortment data provider?
Read moreBuild vs buy: scraping retail pricing data yourself
Should we build our own retailer scraper or buy eCommerce pricing data?
Read moreTwo ways to get the data
Analytics portal
For analysts who want answers fast. Explore sector, company, brand and retailer analytics, and download scoped extracts for project work.
- Start free on historical data with limited downloads
- Subscribe for ongoing access, or buy download credits per project
Full dataset
For quantitative, data science and research teams who want every record in their own environment: the complete SKU-level history, refreshed weekly.
- Delivered by Snowflake share or Amazon S3
- Scoped with a founder to your coverage and use case
Just need a one-off cut for a project? Scope a custom extract curated and researched, with the row count, price and a free sample first.
Common questions
Can the data be scoped to a single mandate?
Yes. Extracts are scoped to the brands, retailers, categories, countries and dates a mandate needs, and sized before anything is pulled.
Does it cover private brands as well as listed companies?
Yes. Brands are tracked regardless of ownership. Listed owners are additionally mapped to their tickers.
See the data for your coverage
Start free in the analytics portal, or talk to the founders about the full dataset delivered to Snowflake or S3.