Data Purl
  • Platform
    • Coverage400+ retailers across the US, UK, Europe and Asia, history back to 2013
    • Shelf IndicesFree monthly price and discount indices by category and country
    • Brand headlinesQuarterly prices and markdowns for 84 consumer brands
    • Custom dataResearched extracts scoped to your sectors, brands and dates
    • MethodologyHow we collect, classify and map brands to 1,900+ listed companies
    • ValidationCollection success, quality screens and backtests
    • Not sure what you need?Talk to the founders
  • Solutions
  • Pricing
    • ResearchFindings tested against the shelf, and brand studies
    • BlogWhat the online shelf showed this month
    • GlossaryDefinitions of retail and alternative-data measures
Client loginStart free
  • Platform
    • Coverage400+ retailers, history back to 2013
    • Shelf IndicesFree monthly price and discount indices
    • Brand headlinesQuarterly prices for 84 consumer brands
    • Custom dataExtracts scoped to your sectors and dates
    • How we build it
      MethodologyHow we collect, classify and map brands
    • ValidationQuality screens and backtests
  • Solutions
  • Pricing
    • Research
    • Blog
    • Glossary
Not sure what you need?Talk to the foundersClient login
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Coverage

What Data Purl covers

Data Purl covers 400+ retailers across the US, UK, Europe and Asia, with history back to 2013. Every product is placed in one tree of about 4,000 categories, and brands are resolved to their owners, with 1,900+ listed companies mapped to tickers, so any brand can be followed across every covered retailer that sells it.

Last reviewed 24 September 2026

Coverage at a glance

MeasureValueApplies to
Retailers400+US, UK, Europe and Asia
HistoryBack to 2013Continuous weekly history
Product categoriesAbout 4,000One standardized tree across all retailers
Listed companies mapped1,900+Brands resolved to public and private owners
SKUs tracked100m+Every week
RefreshWeeklyeach Monday-to-Sunday week delivered by Wednesday afternoon New York time

See the leading retailers we cover in each market segment.

Coverage by sector

Apparel

Weekly SKU-level apparel data across brand sites, department stores, specialty and off-price retailers: full and selling prices, markdowns, availability, newness and price architecture.

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Footwear

Weekly SKU-level footwear data across brand sites and athletic, specialty and department-store retailers, with brands mapped to their owners, public or private.

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Luxury

Weekly online pricing, assortment and availability for luxury and premium brands across their own sites, department stores and online luxury retailers.

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Pet

Weekly online prices, promotions, pack sizes and assortment for pet food, treats and supplies across pet specialists, mass merchants and online retailers.

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Home improvement

Weekly online pricing, promotions and assortment for tools, building materials, hardware and outdoor products across home improvement retailers.

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Home furnishings

Weekly online pricing, discounting and assortment for furniture, décor, bedding and home goods across furniture specialists, department stores and online retailers.

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US grocery (rolling out by thanksgiving 2026)

Online grocery prices standardized to price per unit, for matched-SKU category inflation, shrinkflation and private label analysis. Rolling out by Thanksgiving 2026.

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Beauty and sports & outdoor are following. Ask us about coverage for other categories.

Regions

Coverage spans the United States, the United Kingdom and Europe, and Asia.

What is observed for each product

  • Listed (selling) price and full (original) price
  • Discount, from which markdown breadth and discount depth are derived
  • Availability (in stock or out of stock)
  • First-seen and last-seen dates, for newness and delisting
  • Standardized category, brand and brand owner (public or private), and ticker where the owner is listed
  • Net size and unit of measure where the product has one, for price per unit

Check coverage for your names

Send us a list of tickers, brands, retailers or categories and we will confirm exactly what is covered and from when.

Start free Talk to the founders
Data Purl

Data Purl is an eCommerce pricing and assortment data provider that follows every brand across the retailers that sell it: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, compared like for like, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

Product

  • Platform
  • Coverage
  • Retailers
  • Custom data
  • Methodology
  • Compliance
  • Validation
  • vs AI web scraping
  • Choosing a data provider

Solutions

  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital

Use cases

  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through
  • Holiday promotions
  • Private label
  • Assortment cuts
  • Earnings previews
  • Product launches
  • Choosing a data provider
  • Build vs buy

Resources

  • Plans and pricing
  • Research
  • Blog
  • Shelf Indices
  • Brand headlines
  • Use cases
  • Glossary
  • FAQ
  • About
  • Privacy policy
  • Terms of use
  • Start free
  • Talk to the founders
400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509. Registered office: Basement, 52 Cleveland Square, London W2 6DB. Contact: support@data-purl.com.