Sector coverage
Pet food and pet supplies pricing data
Data Purl tracks pet food, treats and supplies weekly across pet specialists, mass merchants and online retailers. Pack sizes are standardized so prices can be compared per pound or per kilogram, which separates genuine price moves from pack-size changes and shows private label pricing against branded products.
What is tracked
- Shelf price and price per unit weight, with pack-size changes visible
- Promotional frequency and depth by brand and retailer
- Private label versus branded price gaps
- Assortment and new-product launches by brand and category
Questions it answers
- Are pet food brands still passing through price increases, or promoting harder?
- How wide is the gap between private label and branded pet food, and is it changing?
- Which brands are gaining shelf space at the major online pet retailers?
Key metrics
- Matched-SKU inflation (same-SKU price change): The price change of identical products observed in both periods, which isolates true price moves from changes in product mix.
- Shrinkflation: A price increase delivered by reducing pack size while keeping the shelf price the same or similar.
- Private label share: The share of a retailer's assortment in a category made up of its own-brand (private label) products.
- Price gap: The percentage difference between the price of one product or brand and a comparable alternative, such as branded versus private label.
Guides
Tracking private label share and price gaps
How can you track whether private label is gaining ground on branded products?
Read moreMeasuring tariff price pass-through with online shelf prices
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Read moreTracking a company's pricing power with eCommerce data
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Read moreCheck pet coverage for your names
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