eCommerce data for private equity due diligence and value creation
Data Purl gives private equity deal and operating teams an independent, outside-in view of consumer brands, with multi-year history:
- Distribution: which retailers carry a brand, and how that is changing.
- Price positioning: where a brand sits against its competitors.
- Promotional reliance and range health: how often it discounts, and how its range is moving.
- Used in commercial due diligence, then carried into post-close monitoring.
What teams use it for
Commercial due diligence
Benchmark a target against competitors on price, discounting, assortment and distribution, with history that often reaches back before the pandemic.
Value creation
Track whether price increases hold, whether competitors respond and whether the brand gains shelf space after close.
Origination
Screen categories and brands for momentum using assortment growth, full-price availability and distribution gains.
What you get
- Scoped extracts by brand, retailer, category, country and date range
- Multi-year retrospectives by brand or category
- Competitive benchmarks and online share of shelf
- Delivery through the portal, file extracts, Snowflake or S3
Guides
Tracking a company's pricing power with eCommerce data
How can investors measure whether a consumer brand has pricing power before it reports?
Read moreCommercial due diligence with eCommerce data
What eCommerce data helps private equity, M&A bankers and consultants with commercial due diligence on a consumer brand?
Read moreMapping a brand's distribution across retailers
How can you see every retailer that carries a brand, and how that distribution is changing?
Read moreMonitoring portfolio companies and competitors after the deal
How can private equity firms monitor a portfolio company's competitive position between board meetings?
Read moreTracking holiday and event promotions year on year
How do you measure whether retailers are more promotional this holiday season than last year?
Read moreTracking private label share and price gaps
How can you track whether private label is gaining ground on branded products?
Read moreDetecting assortment cuts and SKU rationalization
How can you tell if a brand or retailer is cutting its product range?
Read moreTracking product launches and newness
How can you measure how successful a brand's new product launches are?
Read moreHow to choose an eCommerce pricing and assortment data provider
What should investors and consultants check when choosing an eCommerce pricing and assortment data provider?
Read moreBuild vs buy: scraping retail pricing data yourself
Should we build our own retailer scraper or buy eCommerce pricing data?
Read moreTwo ways to get the data
Analytics portal
For analysts who want answers fast. Explore sector, company, brand and retailer analytics, and download scoped extracts for project work.
- Start free on historical data with limited downloads
- Subscribe for ongoing access, or buy download credits per project
Full dataset
For quantitative, data science and research teams who want every record in their own environment: the complete SKU-level history, refreshed weekly.
- Delivered by Snowflake share or Amazon S3
- Scoped with a founder to your coverage and use case
Just need a one-off cut for a project? Scope a custom extract curated and researched, with the row count, price and a free sample first.
Common questions
Can we buy data for a single deal?
Yes. Data can be scoped to a specific brand set, retailer set, category and time window for a single project.
How far back does the history go?
Back to 2013.
See the data for your coverage
Start free in the analytics portal, or talk to the founders about the full dataset delivered to Snowflake or S3.