Data Purl
  • Platform
    • Coverage400+ retailers across the US, UK, Europe and Asia, history back to 2013
    • Shelf IndicesFree monthly price and discount indices by category and country
    • Brand headlinesQuarterly prices and markdowns for 84 consumer brands
    • Custom dataResearched extracts scoped to your sectors, brands and dates
    • MethodologyHow we collect, classify and map brands to 1,900+ listed companies
    • ValidationCollection success, quality screens and backtests
    • Not sure what you need?Talk to the founders
  • Solutions
  • Pricing
    • ResearchFindings tested against the shelf, and brand studies
    • BlogWhat the online shelf showed this month
    • GlossaryDefinitions of retail and alternative-data measures
Client loginStart free
  • Platform
    • Coverage400+ retailers, history back to 2013
    • Shelf IndicesFree monthly price and discount indices
    • Brand headlinesQuarterly prices for 84 consumer brands
    • Custom dataExtracts scoped to your sectors and dates
    • How we build it
      MethodologyHow we collect, classify and map brands
    • ValidationQuality screens and backtests
  • Solutions
  • Pricing
    • Research
    • Blog
    • Glossary
Not sure what you need?Talk to the foundersClient login
  1. Home
  2. /Data
  3. /Brands
  4. /Birkenstock

Brand headlines · Apparel and footwear · United States · Q2 2026

Birkenstock prices and markdowns

In Q2 2026, the average listed price of Birkenstock items at covered US online retailers was $136, unchanged on Q2 2025, and 8% of in-stock Birkenstock SKUs were marked down, up from 6% a year earlier.

$136
Average listed price, Q2 2026
0%
Change vs Q2 2025 ($137)
8%
In-stock SKUs marked down, Q2 2026
6%
Marked down, Q2 2025

How it is measured

  • Average listed price is the average price shown for the brand's in-stock items across Data Purl's covered US online retailers, over the quarter. It is an average across the items listed, so it moves when the range changes as well as when prices change; where the range changed too much for a like-for-like reading, the change is not shown.
  • Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
  • Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.

Coverage. Data Purl's covered US online retailers (116 in Q2 2026). Birkenstock's own site is not in the panel, so these are figures at other retailers. Retailer types, exclusions and panel changes are on the brand headlines page.

Version 2026-Q2.1; methodology Ticker Analytics brand series v2026-09. Published 26 September 2026, last updated 1 October 2026. Next update January 2027.

Questions

Is Birkenstock discounting more?

Yes: in Q2 2026, 8% of in-stock Birkenstock SKUs at covered US online retailers were marked down, up from 6% in Q2 2025.

Has Birkenstock raised prices?

The average listed price of Birkenstock items at covered US online retailers was $136 in Q2 2026, unchanged on Q2 2025.

How to cite

Data Purl, "Birkenstock prices and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/birkenstock

Published by Data Purl for information only. Not investment advice.

Other apparel and footwear brands

AdidasASICSBrunello CucinelliBurberryCalvin KleinCarter'sChampionClarksColumbiaConverseCrocsFree PeopleHokaLevi'sMichael KorsMonclerNew BalanceNikeNine WestOnPolo Ralph LaurenPumaRalph LaurenReebokSkechersSteve MaddenThe Children's PlaceThe North FaceTimberlandTommy HilfigerUGGUnder ArmourVans

See Birkenstock by retailer, category and week

These are quarterly headlines. The full dataset tracks Birkenstock weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.

Start free Talk to the founders
Data Purl

Data Purl is an eCommerce pricing and assortment data provider that follows every brand across the retailers that sell it: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, compared like for like, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

Product

  • Platform
  • Coverage
  • Retailers
  • Custom data
  • Methodology
  • Compliance
  • Validation
  • vs AI web scraping
  • Choosing a data provider

Solutions

  • Public market investors
  • Private equity
  • Consultants
  • Investment banking M&A
  • Venture capital

Use cases

  • Pricing power
  • Markdowns and inventory
  • Commercial due diligence
  • Brand distribution
  • Category inflation
  • Portfolio monitoring
  • Tariff pass-through
  • Holiday promotions
  • Private label
  • Assortment cuts
  • Earnings previews
  • Product launches
  • Choosing a data provider
  • Build vs buy

Resources

  • Plans and pricing
  • Research
  • Blog
  • Shelf Indices
  • Brand headlines
  • Use cases
  • Glossary
  • FAQ
  • About
  • Privacy policy
  • Terms of use
  • Start free
  • Talk to the founders
400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509. Registered office: Basement, 52 Cleveland Square, London W2 6DB. Contact: support@data-purl.com.