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Brand headlines · Apparel and footwear · United States · Q2 2026

Hoka prices and markdowns

In Q2 2026, the average listed price of Hoka items at covered US online retailers was $143, 2% higher than in Q2 2025, and 14% of in-stock Hoka SKUs were marked down, up from 10% a year earlier.

$143
Average listed price, Q2 2026
+2%
Change vs Q2 2025 ($141)
14%
In-stock SKUs marked down, Q2 2026
10%
Marked down, Q2 2025

How it is measured

  • Average listed price is the average price shown for the brand's in-stock items across Data Purl's covered US online retailers, over the quarter. It is an average across the items listed, so it moves when the range changes as well as when prices change; where the range changed too much for a like-for-like reading, the change is not shown.
  • Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
  • Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.

Coverage. Data Purl's covered US online retailers (116 in Q2 2026). Hoka's own site is included. Retailer types, exclusions and panel changes are on the brand headlines page.

Version 2026-Q2.1; methodology Ticker Analytics brand series v2026-09. Published 26 September 2026, last updated 1 October 2026. Next update January 2027.

Questions

Is Hoka discounting more?

Yes: in Q2 2026, 14% of in-stock Hoka SKUs at covered US online retailers were marked down, up from 10% in Q2 2025.

Has Hoka raised prices?

The average listed price of Hoka items at covered US online retailers was $143 in Q2 2026, 2% higher than in Q2 2025. It is an average across the items listed, so it moves with the range as well as with prices.

How to cite

Data Purl, "Hoka prices and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/hoka

Published by Data Purl for information only. Not investment advice.

Other apparel and footwear brands

AdidasASICSBirkenstockBrunello CucinelliBurberryCalvin KleinCarter'sChampionClarksColumbiaConverseCrocsFree PeopleLevi'sMichael KorsMonclerNew BalanceNikeNine WestOnPolo Ralph LaurenPumaRalph LaurenReebokSkechersSteve MaddenThe Children's PlaceThe North FaceTimberlandTommy HilfigerUGGUnder ArmourVans

See Hoka by retailer, category and week

These are quarterly headlines. The full dataset tracks Hoka weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.

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Data Purl

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