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Brand headlines · Apparel and footwear · United States · Q2 2026

The North Face prices and markdowns

In Q2 2026, the average listed price of The North Face items at covered US online retailers was $127, 9% higher than in Q2 2025, and 19% of in-stock The North Face SKUs were marked down, down from 24% a year earlier.

$127
Average listed price, Q2 2026
+9%
Change vs Q2 2025 ($116)
19%
In-stock SKUs marked down, Q2 2026
24%
Marked down, Q2 2025

How it is measured

  • Average listed price is the average price shown for the brand's in-stock items across Data Purl's covered US online retailers, over the quarter. It is an average across the items listed, so it moves when the range changes as well as when prices change; where the range changed too much for a like-for-like reading, the change is not shown.
  • Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
  • Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.

Coverage. Data Purl's covered US online retailers (116 in Q2 2026). The North Face's own site is included. Retailer types, exclusions and panel changes are on the brand headlines page.

Version 2026-Q2.1; methodology Ticker Analytics brand series v2026-09. Published 26 September 2026, last updated 1 October 2026. Next update January 2027.

Questions

Is The North Face discounting more?

No, less: in Q2 2026, 19% of in-stock The North Face SKUs at covered US online retailers were marked down, down from 24% in Q2 2025.

Has The North Face raised prices?

The average listed price of The North Face items at covered US online retailers was $127 in Q2 2026, 9% higher than in Q2 2025. It is an average across the items listed, so it moves with the range as well as with prices.

How to cite

Data Purl, "The North Face prices and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/the-north-face

Published by Data Purl for information only. Not investment advice.

Other apparel and footwear brands

AdidasASICSBirkenstockBrunello CucinelliBurberryCalvin KleinCarter'sChampionClarksColumbiaConverseCrocsFree PeopleHokaLevi'sMichael KorsMonclerNew BalanceNikeNine WestOnPolo Ralph LaurenPumaRalph LaurenReebokSkechersSteve MaddenThe Children's PlaceTimberlandTommy HilfigerUGGUnder ArmourVans

See The North Face by retailer, category and week

These are quarterly headlines. The full dataset tracks The North Face weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.

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