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Brand headlines · Accessories and jewelry · United States · Q2 2026

Gucci prices and markdowns

In Q2 2026, the average listed price of Gucci items at covered US online retailers was $1,266, unchanged on Q2 2025, and 1% of in-stock Gucci SKUs were marked down, down from 2% a year earlier.

$1,266
Average listed price, Q2 2026
0%
Change vs Q2 2025 ($1,266)
1%
In-stock SKUs marked down, Q2 2026
2%
Marked down, Q2 2025

How it is measured

  • Average listed price is the average price shown for the brand's in-stock items across Data Purl's covered US online retailers, over the quarter. It is an average across the items listed, so it moves when the range changes as well as when prices change; where the range changed too much for a like-for-like reading, the change is not shown.
  • Markdown breadth is the share of in-stock SKUs selling below full price, averaged over the quarter.
  • Both come from Data Purl's Ticker Analytics brand series, are rounded to whole percentages and are published once a quarter, one quarter in arrears.

Coverage. Data Purl's covered US online retailers (116 in Q2 2026). Gucci's own site is included. Retailer types, exclusions and panel changes are on the brand headlines page.

Version 2026-Q2.1; methodology Ticker Analytics brand series v2026-09. Published 26 September 2026, last updated 1 October 2026. Next update January 2027.

Questions

Is Gucci discounting more?

No, less: in Q2 2026, 1% of in-stock Gucci SKUs at covered US online retailers were marked down, down from 2% in Q2 2025.

Has Gucci raised prices?

The average listed price of Gucci items at covered US online retailers was $1,266 in Q2 2026, unchanged on Q2 2025.

How to cite

Data Purl, "Gucci prices and markdowns", brand headlines, Q2 2026 vs Q2 2025 (published 26 September 2026). https://data-purl.com/brands/gucci

Published by Data Purl for information only. Not investment advice.

Other accessories and jewelry brands

BalenciagaBottega VenetaCoachFendiFerragamoKate SpadeLoewePandoraPradaRay-BanSaint Laurent

See Gucci by retailer, category and week

These are quarterly headlines. The full dataset tracks Gucci weekly at every covered retailer, by category, with price, markdown, availability and assortment, and maps brands to their owners.

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Data Purl

Data Purl is an eCommerce pricing and assortment data provider that follows every brand across the retailers that sell it: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, compared like for like, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

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