Data Purl
  • Platform
    • Coverage400+ retailers across the US, UK, Europe and Asia, history back to 2013
    • Shelf IndicesFree monthly price and discount indices by category and country
    • Brand headlinesQuarterly prices and markdowns for 84 consumer brands
    • Custom dataResearched extracts scoped to your sectors, brands and dates
    • MethodologyHow we collect, classify and map brands to 1,900+ listed companies
    • ValidationCollection success, quality screens and backtests
    • Not sure what you need?Talk to the founders
  • Solutions
  • Pricing
    • ResearchFindings tested against the shelf, and brand studies
    • BlogWhat the online shelf showed this month
    • GlossaryDefinitions of retail and alternative-data measures
Client loginStart free
  • Platform
    • Coverage400+ retailers, history back to 2013
    • Shelf IndicesFree monthly price and discount indices
    • Brand headlinesQuarterly prices for 84 consumer brands
    • Custom dataExtracts scoped to your sectors and dates
    • How we build it
      MethodologyHow we collect, classify and map brands
    • ValidationQuality screens and backtests
  • Solutions
  • Pricing
    • Research
    • Blog
    • Glossary
Not sure what you need?Talk to the foundersClient login
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Shelf Indices

Monthly releases

Data Purl publishes the Shelf Indices once a month, one month in arrears. Each release is a dated summary of what moved: shelf price change for every department and category series, discounting, and official US inflation alongside. The latest covers September 2026.

  • Published 2026-10-09 · version 2026-10.2

    Online prices in September 2026

    In September 2026, full prices of the same apparel products at covered US online retailers were +1.1% on a year earlier, down from +1.6% in August, and footwear +1.2%, down from +1.5%. The official US CPI for apparel was +3.4%. Apparel full prices were -0.1% in the UK and +0.7% in Germany and Spain. Across 48 series, 18 rose faster than in August and 30 slowed or held.

  • Published 2026-09-29 · version 2026-09.4

    Online prices in August 2026

    In August 2026, full prices of the same apparel products at covered US online retailers were +2.1% on a year earlier, down from +2.5% in July, and footwear +1.9%, down from +2.3%. The official US CPI for apparel was +3.6%. Apparel full prices were +0.8% in the UK and +0.8% in Germany and Spain. Across 48 series, 18 rose faster than in July and 30 slowed or held.

Data Purl

Data Purl is an eCommerce pricing and assortment data provider that follows every brand across the retailers that sell it: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, compared like for like, with brands resolved to their owners, public or private, and listed owners mapped to tickers.

+44 20 8125 3010 (UK)+1 212-660-0780 (US / International)

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400+
retailers
1,900+
public companies mapped
4,000
product categories
2013
history back to

© 2026 Data Purl. All rights reserved. Data Purl is a trading name of Cleveland Alternative Data Limited, a company registered in the United Kingdom with company number 16234509. Registered office: Basement, 52 Cleveland Square, London W2 6DB. Contact: support@data-purl.com.